Sec. 76.1504 Rates, terms and conditions for carriage on open video
systems.
(a) Reasonable rate principle. An open video system operator shall
set rates, terms, and conditions for carriage that are just and
reasonable, and are not unjustly or unreasonably discriminatory.
(b) Differences in rates. (1) An open video system operator may
charge different rates to different classes of video programming
providers, provided that the bases for such differences are not unjust
or unreasonably discriminatory.
(2) An open video system operator shall not impose different rates,
terms, or conditions based on the content of the programming to be
offered by any unaffiliated video programming provider.
(c) Just and reasonable rate presumption. A strong presumption will
apply that carriage rates are just and reasonable for open video system
operators where at least one unaffiliated video programming provider, or
unaffiliated programming providers as a group, occupy capacity equal to
the lesser of one-third of the system capacity or that occupied by the
open video system operator and its affiliates, and where any rate
complained of is no higher than the average of the rates paid by
unaffiliated programmers receiving carriage from the open video system
operator.
(d) Examination of rates. Complaints regarding rates shall be
limited to video programming providers that have sought carriage on the
open video system. If a video programming provider files a complaint
against an open video system operator meeting the above just and
reasonable rate presumption, the burden of proof will rest with the
complainant. If a complaint is filed against an open video system
operator that does not meet the just and reasonable rate presumption,
the open video system operator will bear the burden of proof to
demonstrate, using the principles set forth below, that the carriage
rates subject to the complaint are just and reasonable.
(e) Determining just and reasonable rates subject to complaints
pursuant to the imputed rate approach or other market based approach.
Carriage rates subject to complaint shall be found just
[[Page 645]]
and reasonable if one of the two following tests are met:
(1) The imputed rate will reflect what the open video system
operator, or its affiliate, ``pays'' for carriage of its own
programming. Use of this approach is appropriate in circumstances where
the pricing is applicable to a new market entrant (the open video system
operator) that will face competition from an existing incumbent provider
(the incumbent cable operator), as opposed to circumstances where the
pricing is used to establish a rate for an essential input service that
is charged to a competing new entrant by an incumbent provider. With
respect to new market entrants, an efficient component pricing model
will produce rates that encourage market entry. If the carriage rate to
an unaffiliated program provider surpasses what an operator earns from
carrying its own programming, the rate can be presumed to exceed a just
and reasonable level. An open video system operator's price to its
subscribers will be determined by several separate costs components. One
general category are those costs related to the creative development and
production of programming. A second category are costs associated with
packaging various programs for the open video system operator's
offering. A third category related to the infrastructure or engineering
costs identified with building and maintaining the open video system.
Contained in each is a profit allowance attributed to the economic value
of each component. When an open video system operator provides only
carriage through its infrastructure, however, the programming and
packaging flows from the independent program provider, who bears the
cost. The open video system operator avoids programming and packaging
costs, including profits. These avoided costs should not be reflected in
the price charged an independent program provider for carriage. The
imputed rate also seeks to recognize the loss of subscribers to the open
video system operator's programming package resulting from carrying
competing programming.
Note to paragraph (e)(1): Examples of specific ``avoided costs''
include:
(1) All amounts paid to studios, syndicators, networks or others,
including but not limited to payments for programming and all related
rights;
(2) Packaging, including marketing and other fees;
(3) Talent fees; and
(4) A reasonable overhead allowance for affiliated video service
support.
(2) An open video system operator can demonstrate that its carriage
service rates are just and reasonable through other market based
approaches.
[ 61 FR 28708 , June 5, 1996, as amended at 61 FR 43176 , Aug. 21, 1996]
Effective Date Note: At 61 FR 43176 , Aug. 21, 1996, in Sec. 76.1504,
paragraph (e) was revised. This amendment contains information
collection and recordkeeping requirements and will not become effective
until approval has been given by the Office of Management and Budget.
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