FCC 32.6613 Revised as of October 1, 2005
Goto Year:2004 |
2006
Sec. 32.6613 Product advertising.
This account shall include costs incurred in developing and implementing
promotional strategies to stimulate the purchase of products and services.
This excludes nonproduct-related advertising, such as corporate image, stock
and bond issue and employment advertisements, which shall be included in the
appropriate functional accounts.
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