Sec.  74.783   Station identification.

   (a) Each low power TV and TV translator station not originating local
   programming as defined by  Sec. 74.701(h) operating over 0.001 kw peak visual
   power (0.002 kw when using circularly polarized antennas) must transmit its
   station identification as follows:

   (1) By transmitting the call sign in International Morse Code at least once
   each hour. This transmission may be accomplished by means of an automatic
   device as required by  Sec. 74.750(c)(7). Call sign transmission shall be made at
   a code speed not in excess of 20 words per minute; or

   (2) By arranging for the primary station, whose signal is being rebroadcast,
   to identify the translator station by transmitting an easily readable visual
   presentation or a clearly understandable aural presentation of the
   translator station's call letters and location. Two such identifications
   shall be made between 7 a.m. and 9 a.m. and 3 p.m. and 5 p.m. each broadcast
   day at approximately one hour intervals during each time period. Television
   stations which do not begin their broadcast day before 9 a.m. shall make
   these identifications in the hours closest to these time periods at the
   specified intervals.

   (b) Licensees of television translators whose station identification is made
   by the television station whose signals are being rebroadcast by the
   translator, must secure agreement with this television station licensee to
   keep in its file, and available to FCC personnel, the translator's call
   letters and location, giving the name, address and telephone number of the
   licensee or his service representative to be contacted in the event of
   malfunction of the translator. It shall be the responsibility of the
   translator licensee to furnish current information to the television station
   licensee for this purpose.

   (c) A low power TV station shall comply with the station identification
   procedures given in  Sec. 73.1201 when locally originating programming, as
   defined by  Sec. 74.701(h). The identification procedures given in paragraphs (a)
   and (b) are to be used at all other times.

   (d) Call signs for low power TV and TV translator stations will be made up
   of the initial letter K or W followed by the channel number assigned to the
   station and two additional letters. The use of the initial letter generally
   will follow the pattern used in the broadcast service, i.e., stations west
   of the Mississippi River will be assigned an initial letter K and those
   east, the letter W. The two letter combinations following the channel number
   will be assigned in order and requests for the assignment of the particular
   combinations of letters will not be considered. The channel number
   designator for Channels 2 through 9 will be incorporated in the call sign as
   a 2-digit number, i.e., 02, 03, . . . ., so as to avoid similarities with
   call signs assigned to amateur radio stations.

   (e) Low power TV permittees or licensees may request that they be assigned
   four-letter call signs in lieu of the five-character alpha-numeric call
   signs described in paragraph (d) of this section. Parties requesting
   four-letter call signs are to follow the procedures delineated in  Sec. 73.3550
   of this chapter. Such four-letter call signs shall begin with K or W;
   stations west of the Mississippi River will be assigned an initial letter K
   and stations east of the Mississippi River will be assigned an initial
   letter W. The four-letter call sign will be followed by the suffix “-LP.”

   (f) TV broadcast booster station shall be identified by their primary
   stations by broadcasting of the primary station's call letters and location
   in accordance with the provisions of  Sec. 73.1201 of this chapter.

   [ 41 FR 17552 , Apr. 27, 1976, as amended at  47 FR 21502 , May 18, 1982;  52 FR 7424 , Mar. 11, 1987;  52 FR 31405 , Aug. 20, 1987;  59 FR 31557 , June 20, 1994;
    63 FR 71604 , Dec. 29, 1998]