Goto Section: 32.6611 | 32.6620 | Table of Contents

FCC 32.6613
Revised as of October 1, 2010
Goto Year:2009 | 2011
  §  32.6613   Product advertising.

   This account shall include costs incurred in developing and
   implementing promotional strategies to stimulate the purchase of
   products and services. This excludes nonproduct-related advertising,
   such as corporate image, stock and bond issue and employment
   advertisements, which shall be included in the appropriate functional
   accounts.


Goto Section: 32.6611 | 32.6620

Goto Year: 2009 | 2011
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