§  74.783   Station identification.

   (a) Each low power TV and TV translator station not originating local
   programming as defined by § 74.701(h) operating over 0.001 kw peak
   visual power (0.002 kw when using circularly polarized antennas) must
   transmit its station identification as follows:

   (1) By transmitting the call sign in International Morse Code at least
   once each hour. This transmission may be accomplished by means of an
   automatic device as required by § 74.750(c)(7). Call sign transmission
   shall be made at a code speed not in excess of 20 words per minute; or

   (2) By arranging for the primary station, whose signal is being
   rebroadcast, to identify the translator station by transmitting an
   easily readable visual presentation or a clearly understandable aural
   presentation of the translator station's call letters and location. Two
   such identifications shall be made between 7 a.m. and 9 a.m. and 3 p.m.
   and 5 p.m. each broadcast day at approximately one hour intervals
   during each time period. Television stations which do not begin their
   broadcast day before 9 a.m. shall make these identifications in the
   hours closest to these time periods at the specified intervals.

   (b) Licensees of television translators whose station identification is
   made by the television station whose signals are being rebroadcast by
   the translator, must secure agreement with this television station
   licensee to keep in its file, and available to FCC personnel, the
   translator's call letters and location, giving the name, address and
   telephone number of the licensee or his service representative to be
   contacted in the event of malfunction of the translator. It shall be
   the responsibility of the translator licensee to furnish current
   information to the television station licensee for this purpose.

   (c) A low power TV station shall comply with the station identification
   procedures given in § 73.1201 when locally originating programming, as
   defined by § 74.701(h). The identification procedures given in
   paragraphs (a) and (b) are to be used at all other times.

   (d) Call signs for low power TV and TV translator stations will be made
   up of the initial letter K or W followed by the channel number assigned
   to the station and two additional letters. The use of the initial
   letter generally will follow the pattern used in the broadcast service,
   i.e. , stations west of the Mississippi River will be assigned an
   initial letter K and those east, the letter W. The two letter
   combinations following the channel number will be assigned in order and
   requests for the assignment of the particular combinations of letters
   will not be considered. The channel number designator for Channels 2
   through 9 will be incorporated in the call sign as a 2-digit number,
   i.e. , 02, 03, . . . ., so as to avoid similarities with call signs
   assigned to amateur radio stations.

   (e) Low power TV permittees or licensees may request that they be
   assigned four-letter call signs in lieu of the five-character
   alpha-numeric call signs described in paragraph (d) of this section.
   Parties requesting four-letter call signs are to follow the procedures
   delineated in § 73.3550 of this chapter. Such four-letter call signs
   shall begin with K or W; stations west of the Mississippi River will be
   assigned an initial letter K and stations east of the Mississippi River
   will be assigned an initial letter W. The four-letter call sign will be
   followed by the suffix "-LP."

   (f) TV broadcast booster station shall be identified by their primary
   stations by broadcasting of the primary station's call letters and
   location in accordance with the provisions of § 73.1201 of this
   chapter.

   [ 41 FR 17552 , Apr. 27, 1976, as amended at  47 FR 21502 , May 18, 1982;
    52 FR 7424 , Mar. 11, 1987;  52 FR 31405 , Aug. 20, 1987;  59 FR 31557 ,
   June 20, 1994;  63 FR 71604 , Dec. 29, 1998]