Goto Section: 76.1610 | 76.1614 | Table of Contents
FCC 76.1611
Revised as of October 5, 2017
Goto Year:2016 |
2018
§ 76.1611 Political cable rates and classes of time.
If a system permits a candidate to use its cablecast facilities, the
system shall disclose to all candidates information about rates, terms,
conditions and all value-enhancing discount privileges offered to
commercial advertisers. Systems may use reasonable discretion in making
the disclosure; provided, however, that the disclosure includes, at a
minimum, the following information:
(a) A description and definition of each class of time available to
commercial advertisers sufficiently complete enough to allow candidates
to identify and understand what specific attributes differentiate each
class;
(b) A description of the lowest unit charge and related privileges
(such as priorities against preemption and make goods prior to specific
deadlines) for each class of time offered to commercial advertisers;
(c) A description of the system's method of selling preemptible time
based upon advertiser demand, commonly known as the “current selling
level,” with the stipulation that candidates will be able to purchase
at these demand-generated rates in the same manner as commercial
advertisers;
(d) An approximation of the likelihood of preemption for each kind of
preemptible time; and
(e) An explanation of the system's sales practices, if any, that are
based on audience delivery, with the stipulation that candidates will
be able to purchase this kind of time, if available to commercial
advertisers.
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Goto Section: 76.1610 | 76.1614
Goto Year: 2016 |
2018
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